In the last few years, the policies and Facilities available for startups have increased. In the last couple of years despite Covid, a lot of new start ups emerged and grew. The term startup refers to a company in the first stages of operations. Startups are founded by one or more entrepreneurs who want to … More Indian Start up Stories
We all know the success the company has got but very few people know the whole story behind OYO. How was it started? How does it extend its services? What is the business model of OYO? I bet that you can hardly find anyone who doesn’t know about OYO. This is the hospitality and expansion of … More CASE STUDY ON OYO ‘On Your Own ’
So what is a brand extension? A brand extension is when a business or an organisation has a well-developed product or service and they leveraged their brand name to introduce a new product or service into an industry sector that they aren’t already in. By doing this, they can increase their brand equity. So to … More BRAND EXTENSION OF COLGATE
The more you give of yourself, the more you receive. -Ray Korc In the late 1930s the McDonald family moved from Manchester New Hampshire to Hollywood California where brothers Richard and Maurice McDonald began working as handyman at motion picture studios. Their father Patrick McDonald opened the air dome a food stand on Huntington Drive … More START-UP STORY: MC DONALD’S
When we read the word ‘UDAAN’, then we might think that it is an Aviation Company, but is not true because it is a start-up started by trio. So, let’s come to the story of this Start-up. TYPE OF BUSINESS UDAAN’ is B2B (Business to Business) E-Commerce platform FOUNDER Amod MalviyaSujeet KumarVaibhav Gupta … More TIMELESS STARTUP STORY OF UDAAN
Blinkit (formerly Grofers) was founded in December 2013 by Albinder Dhindsa and Saurabh Kumar. After completing his graduation from IIT Delhi, Mr.Dhindsa went to work in the US where he met Mr. Kumar. Later, Mr. Dhindsa left his job to get an MBA from Columbia University and then joined Zomato. Meanwhile, Mr. Kumar was trying his … More Startup Stories – Blinkit
Licious is India’s first D2C Unicorn, headquartered in Bengaluru, Karnataka, India. The Company was launched in October 2015 by Abhay Hanjura and Vivek Gupta. Abhay Hanjura and Vivek Gupta had previously worked for Futurisk Insurance and Helion Ventures, respectively. Mr. Hanjura has a biotechnology degree and is an Indian Institute of Insurance alumnus. Mr. Gupta is a rank-holding commerce graduate and chartered accountant. The company … More Startup Stories – Licious
We live in a Country, where women are shamed for hanging their lingerie in open to dry. We live in a Country, where the image of a sanskari woman is more important than having a solution to the shoulder pain caused due to wearing a wrong bra. Most of the sales men in the Lingerie … More Start up Stories – Zivame
Byju’s is an Edu- tech Company founded by Byju Raveendran and Divya Gokulnath in the year 2011. In November 2021 it was valued at 21 Billion USD. He is an Engineering Graduate, who started teaching maths to his friends. In 2003, he appeared for CAT himself and scored 100%, despite not studying enough for the … More Start up Stories – Byjus App
Nykaa is an Indian e-commerce company, which sells beauty, wellness and fashion products through e-commerce and offline stores. It was founded by Falguni Nayar, Former Managing Director, Kotak Mahindra Capital Company in 2012 and headquartered in Mumbai. In 2020, it became the first Indian unicorn startup headed by a woman. Nykaa sells products which are manufactured in India as well as internationally. In … More Start up Stories – Nykaa
Aishwarya Sandeep 