Implications of Commercial Advertisements
The world moved without modern forms of advertising. But before, there was communication about products/services that society needed. Some known methods are used by street vendors and vendors who roam the streets selling their products by making noises with their mouths/technical devices. Some of the less developed villages are sites of this type of advertising pattern. becomes the identity of When traveling, we hear different types of noise. You may create interesting jingle sounds, noises by keychain vendor keys, or use other techniques to attract attention and attract attention. We can offer them alternatives, but I don’t think we can completely end the examples of chaotic conceptual advertising from society. much of it is traditional and differs significantly from the definition of book advertising in countries like India with inadequate literacy and other infrastructure facilities.
Because advertising is media-oriented communication to society. , has updated itself with changes in media and advances in technology. As industrialization increases, so does the need for advertising. Advertising has changed from time to time with technological changes in the media sector, and new forms/types of advertising have been added all the time. For example, radio/television advertising after the invention of television, web advertising after the invention of the Internet, mobile advertising, etc.
Advertising positively affects the economy. Advertising ensures healthy competition between companies for the same product, helps develop new products, and contributes to improving the quality of life in society. Cell phones were very expensive and status symbols. Advertising can help improve unemployment. As advertising increases demand for products and services, more people are needed to manufacture, deliver, ship and test those products and services. This will create more jobs. Advertising not only encourages consumers to choose the product that best suits them, but at least in democratic countries, it also educates individuals about the variety of products/services available for the same needs and policy choices. inform and allow them to be selected. find the best. For example, in India, candidates for elected office often run ads discussing their strengths and weaknesses of their opponents. These ads encourage people to compare candidates and choose the one they most agree with. It’s another matter that our country’s overall literacy rate is also a factor influencing decision-making. However, this ad helps narrow down the selection of better candidates. Advertising has both positive and negative effects on society. What this paper seeks to discuss is to discuss some examples of the social change in society that advertising has enabled and made much easier. Advertising is currently the most discussed topic. Advertising as a non-profit program has a positive impact on society
The positive impact of advertising:
Public service advertising is often the first thing people think of when talking about the positive aspects of advertising. These advertisements market social concepts that are important to the general public. Many public service announcements contain health, safety and national security news. But other nonprofits, governments, religious organizations, and private companies also run public service marketing campaigns. For example, the Indian government publishes advertisements on many social issues:
Pulse Polio Advertising Campaign – “Do Boond Zindagi ki”.
Following a World Health Assembly resolution in 1988, a global initiative to eradicate polio in 1988 led to the initiation of a pulse polio vaccination program in India in 1995. Children in the 0-to-her 5-year-old group received the polio drop annually at national and local vaccination rounds (high-risk areas). About 172 million children are vaccinated on each National Immunization Day (NID). We have been facing the problem of polio for a long time, but it is rare to see a polio patient recently infected with the polio virus. Advertising has done a lot to make this possible. Whenever I think of polio, I think of “Do boond Jindagi ki,” which Amitabh Bachchan (a great film actor) promotes as a brand ambassador, and some compelling phrases that Amitabh Bachchan updates from time to time. A disease like polio could not be controlled if the time for the polio drop was not regularly advertised.
* Consumer Rights – “Jago Grahak Jago”
Consumer awareness has always been an important issue, as well as political, economic and social concerns in developing countries. Thousands of people are sick or dying from taking duplicate/contaminated food and medicines. Eradicate economic inequalities, increase literacy and make available Raising consumer awareness of the gap in the range of products and services is a difficult task in India. Consumers have faced a range of deprivations. Inferior goods, poor service, over-dealing, etc. Governments have taken many steps to protect consumers. The next big step for consumer benefit is the Jago Grahak Jago campaign. It is a well-known fact that mass media campaigns simultaneously influence the minds, thoughts and actions of large groups of consumers.
Because of the increased consumer awareness due to the XI five-year plan, the government has made efforts to educate the public about their rights as consumers. Various concepts used in this campaign are information and information about consumer rights rules and regulations. These rules are hard to learn, but advertising makes it easy for ordinary people to master these strict rules through simple advertising.
Some Girls, Women, Hygiene Campaign – “Jahan Soch Vahan Shauchalaya”:
This is another campaign by the Government of India with Vidya Balan as a brand ambassador. The campaign is rural based and demonstrates the importance of rural toilets to help cleanse India and eradicate disease. TVC presented various case studies of rural culture supporting toilets.
“Betty Bachao Betty Padao”, “Asha” (appointed women’s health workers in each village), several emergency numbers (181 women’s emergency number in all states, and other emergency numbers) There are several other advertising campaigns such as this campaign ads which help people be aware of the facilities offered and use them when needed. It is also found that celebrity endorsements in ads has increased the impact of the ads.
Various civilizations such as the Indus Valley have survived without modern advertising. They had exchange traditions and their own information and communication systems. They had been to other places like ours and not as advertised as they are today but they meet all our needs. Also many needed items from unbranded sources For example, in the past we used to eat unbranded sea salt, but now we eat packaged salt with special names, which also influences the way we think. increase. Today, we are bombarded with advertisements from the beginning of our daily lives until late at night. If your morning toothpaste package had no brand name/picture and you applied that paste to your teeth that morning, you would be missing something. It was thought to be difficult to market, but today we find all of these gaining proper brand recognition. was married. But what matters now is that advertising makes the process of getting what we want easier and more flexible to suit our needs. Advertising has now become a necessary factor for manufacturers to survive in the market. Despite all the positives and negatives of advertising, it is difficult to deny its existence to all individuals in society, and it has yet to replace advertising. It has proven to be a new tool for bringing about revolutionary change in society.
Impact of Advertising on Indian Society to Improve Awareness with Special Reference to Social Advertisement (researchgate.net)
I have always been against Glorifying Over Work and therefore, in the year 2021, I have decided to launch this campaign “Balancing Life”and talk about this wrong practice, that we have been following since last few years. I will be talking to and interviewing around 1 lakh people in the coming 2021 and publish their interview regarding their opinion on glamourising Over Work.
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