The start-up opened up in 2019 with an aim to provide cold storage solutions to farmers at a feasible cost. Tan90 is a thermal management company providing energy-efficient and cost-effective thermal solutions to businesses. Founders of Tan90 are Shiv Sharma, Rajnikant Rai and Dr. Soumalya Mukherjee.  The start-up works in a B2B market where it supports the small enterprise, medium enterprises and start-ups. Their products are demanded in the segment of AgroTech, FoodTech and Hardware. The major investors are CIIE[1] and Social Alpha The team started with the field work as their first step. The research began in the state of Tamil Nadu where they talked to several farmers and identified their problems. The farmers from that region still relied on the old traditional methods of cold storage that included gel packs, ice, expensive reefer trucks and rudimentary ice boxes.

They observed how important cold chains are for storing and transporting farm grown like vegetables, fruits as well as meat and fish. The farmers were not contended with these old storage solutions but they had no other option else than to continue doing it in absence of an alternative and more modern method. This was the opportunity Tan90 grabbed and with their exemplary mindset and engineering skills, they developed thermal solutions that caters to the needs of the customers.

The totem Tan90 works on:

Step up to the challenge- Tan90 started on the motto to ease the troubles of farmers in terms of cold chains. The aim is to reduce carbon footprint with the energy effective solutions and a surrounding economy that can implemented in their operations.

Round peg in a square hole- The startup welcomes individuals who take risks in life. It is believed that without risks, probability of success is minimalistic.

Efficiency- Efficiency is their work ethic that is shown not only in their products but also tin their routinely operations. To support it with an example, the start-up was never shut even during the lockdown. It was working actively to help businesses and farmers with their cold storages.


  1. Box90:
  2. Overview- Takes maximum care of perishables without any cold shocks or thawing risks. Supported by nano-fibers and is extremely rigid that it can sustain a fall from 15 feet.
  3. Specification: –
Number of panels3 (extra set available)
Biofilm proofYes
Lifetime+06 years
Sliding angle40degrees
Drop test15 feet
Stacking capacityG+6
  • Suitable for :-
  • Fishes
  • Fruits
  • Meat
  • Vegetables
  • Milk
  • P90
  • Overview- P90 is specifically designed for fast turn-around time with its rapid-charging features. Where gel pads take 18-20 hours of freezing, they freeze in just 5 to 6 hours. Available in temperature ranges: -8, -4 and +4 degree centigrade.
  • Specification:-
Empty panel weight580-610gm
UV-C ProtetionYes
Dimension34cm x 22cm x 2.8cm
  • Suitable for:-
  • Vegetables
  • Fish
  • Milk
  • Meat
  • Bag90
  • Overview- The product is handy to convert normal vegetable crates to a portable cold storage box swiftly. They are made on customary requirements. Engineered with flexible insulation that can be placed along side the vegetable costs that reduces the costs for cold storage.
  • Specification;-
Carrying Capacity+25kgs
Number of Tan90 Panels2 (extra set available)
DimensionCustom- made
Lifetime6 months
  • Suitable for:-
  • Fruits
  • Vegetables
  • Mushrooms
  • Fruit Pulps
  • Evap90
  • Overview- With a capacity of 200 kgs, Tan90 Evaporative Coolers can operate without electricity. It provides the facility to convert any room to cold storage within 30 minutes.
  • Specification:-
Max cooling Capacity200kg
Overall height1500mm
Shipping weight32kg
Max life10years
Number of crates that can be loaded8
Water container volume50litre
Material usedGalvanised Iron
  • Suitable for:-
  • Fruits
  • Vegetables


Captain fresh, Department of Horticulture and Plantatiuon Crops, Development and Innovation Institute of Tamil Nadu, Gramodaya Trust, Murugappa, Truth Alone Triumphs, etc.

[1] Centre for Innovation, Incubation and Entrepreneurship




Aishwarya Says:

I have always been against Glorifying Over Work and therefore, in the year 2021, I have decided to launch this campaign “Balancing Life”and talk about this wrong practice, that we have been following since last few years. I will be talking to and interviewing around 1 lakh people in the coming 2021 and publish their interview regarding their opinion on glamourising Over Work.


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In the year 2021, we wrote about 1000 Inspirational Women In India, in the year 2022, we would be featuring 5000 Start Up Stories.

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