Startup Stories Baby Chakra

Baby Chakra is one of the fastest growing platform & largest platform for Indian parents to discover care for their families. Baby Chakra hosts the largest community of mothers and has also created the first of its kind globally, maternity and childcare marketplace. Naiyya Saggi is co-founder and president and spearheads the mom-baby vertical while also building out the overall community vertical for the group. She also joins the My Glamm Board.

Baby chakra is an award-winning venture and has won awards from Google, INC.com

BusinessWorld and been featured in Techcrunch, Forbes, The Times of India, The Economic Times, and The Guardian for their innovation.

Saggi is the Co-Founder & Board Member at the Good Glamm Group – India’s fastest-growing and largest content-to-commerce D2C house of brands and the Founder of BabyChakra – India’s most trusted parenting platform.

In 2015, Baby Chakra with the new vision of making parenting easier. The platform provides, to be & new parents with relevant information via intelligent communities & personalized content. It also creates a unique care network through access to trusted professionals in the medical world.

BabyChakra has been consistently recognized as one of the Top Pregnancy Parenting technology products by Global Tech Powerhouses such as Google, Facebook, and Microsoft and by international tech and health publications such as Healthline, Inc, etc.

In July 2021, BabyChakra merged with MyGlamm and MyGlamm as a Co-founder, President, and Board Member to further strengthen the content, and community commerce approach adopted by MyGlamm. Valued at over $1.2 Bn, MyGlamm has a portfolio of over 800+ products across makeup, skincare, and personal care. Backed by Accel Partners, Amazon, Bessemer Venture Partners, and Wipro Consumer – the group houses India’s fastest-growing direct-to-consumer brands.

Ms. Saggi tells that she has graduated from Harvard Business School Graduate (MBA 2012) where she was a Fulbright & Tata Scholar. she has always been a tech enthusiast. She was formerly a Management Consultant at McKinsey & Co. and at The Bridgespan Group (Boston) where she worked extensively in Scaling Healthcare & Education Ventures. She is also a qualified lawyer ( BA.LLB (Hons)) from National Law School, Bangalore) where she had the privilege of being elected University President.

Ms. Saggi is always passionate about learning and working with fellow entrepreneurs and is especially a big believer in Women Shaping Tech. Formally, she has been a mentor at Facebook’s flagship #SheLeadsTech but informally it’s been wonderful to be a small part of hundreds of journeys and stories with fellow entrepreneurs[i].

and parents-to-be. Launched in February 2015, the start-up plans to use the money raised for product development, and strategic hires, and to create localized content. The start-up makes money by providing a marketing platform to companies, including Johnson & Johnson, MamyPoko, Babyoye, and Unilever. It is also in the process of launching a commission-based model where it will provide the services in maternity and child care and charge a commission on the services booked.

“We have been cash-positive from the past couple of months as money has been coming in from the top brands,” says Naiyya Saggi, founder and chief executive officer.

The community comprises 500,000 mothers seeking advice and support and who share lessons learned on their journey through pregnancy and parenthood. The start-up has a 40-member strong team and it aims to have two million monthly users by 2017. It is currently operational only in Delhi, Mumbai, and Bengaluru and plans to expand to major metros. It competes with FirstCry, Tinystep, and ZenParent in this segment.

 Ms. Saggi says, If you are an expecting parent and live in a nuclear family, with no support system to fall back on, there is a start-up you can look up to for advice and support during pregnancy and raising your child.

 BabyChakra is a social discovery parenting platform for young parents for pregnancy and childcare. Last month, it received an undisclosed amount of funding in the Series a round from Seattle-based RoundGlass. In 2015, the start-up had raised the seed round from Mumbai Angels, the Singapore Angel network, and Arihant Patni[i].

Baby chakra reviews- 

Baby chakra’s 100% natural vapor patch is a life savior for my kid. As the minute the weather changes my son catches a cold and coughs so fast, and I m so tired of giving him medicines, so recently I have started using these patches for my Lil one it just gives instant relief from nasal congestion and ensured undisturbed sleep said by Sneha Kamat.


[i]https://www.business-standard.com/article/companies/babychakra-makes-parenting-easier-for-you-116103000461_1.html

[ii] https://in.linkedin.com/company/babychakra

Image Source: Customercare.ind

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