START-UP STORY: MC DONALD’S

The more you give of yourself, the more you receive. -Ray Korc

In the late 1930s the McDonald family moved from Manchester New Hampshire to Hollywood California where brothers Richard and Maurice McDonald began working as handyman at motion picture studios. Their father Patrick McDonald opened the air dome a food stand on Huntington Drive route 66 near the Monrovia Airport in the Los Angeles County California. With hot dogs being one of the first items sold, hamburgers were later added to the menu at a cost of 10 cents with all you can drink orange juice at five cents.

The restaurant was renamed McDonald’s barbecue and had 25 menu items mostly. Barbecue in 1947 after the McDonald brothers realized that most of their profits came from selling hamburgers, they closed their car Hawk drive-in to establish a streamlined system with a simple menu which consisted of only hamburgers, cheeseburgers, potato chips, Coffee, soft drinks, and apple pie. After the first-year, potato chips and pie were swapped out for French fries and Milkshakes. The car hubs were eliminated. Making the new restaurant a self-service operation, Richard, and Maurice – taking great care and setting up their kitchen like an assembly line to ensure maximum efficiency. The restaurant’s name was changed again to McDonald’s in 1948.

In 1952 the brothers decided they needed an entirely new building to achieve two goals further which are efficiency improvements and a more eye-catching appearance. They collected recommendations from an architect and interviewed at least four. Finally choosing Stanley Clark Mestan, an architect practicing in nearby Fontana. The new restaurants design achieved a high level of noticeability, thanks to gleaming surfaces of red and white ceramic tile and 225-foot yellow sheet metal arches trimmed in neon called golden arches design. Further marketing techniques which are implemented to change McDonald’s from a sit-down restaurant to a fast-food chain. They use such things as turning off the heating to prevent people wanting to stay salon fixed and angled seating so the customer would sit over their food promoting them to eat faster, spreading the seats further apart so being less of a sociable place to dine in and giving their customers branded cone-shaped cups forcing them to hold their drink whilst eating which would speed up the eating process.

In late 1953 with only rendering of messed int design in hand the brothers began seeking franchisees. Their first franchisee was Neil Fox, a distributor for general petroleum corporation boxes stand the first with messed ins golden arches design opened in May 1953 at Central Avenue and Indian School Road in Phoenix Arizona. Their second franchisee was the team of Fox’s brother-in-law who opened their stand in August 1953 in Downey California but down east has the distinction of being the oldest surviving McDonald’s restaurant. The downy stand became in no way required to conform with the McDonald’s agency remodelling and updating requests through the years as it became franchised now no longer through the McDonald’s Corporation however through the McDonald brothers themselves to Williams and Landon. Ray Kroc joined the chain in 1954 and constructed it into an ultimately worldwide franchise making it the maximum a success fast-meals agency withinside the world. In 1954 Ray Kroc, a dealer of prints Castle logo multi mixer milkshake machines found out that the McDonald brothers had been the usage of 8 of his machines of their San Bernadino restaurant. His curiosity was piqued and he went to take a look at the restaurant. He was joined by good friend Charles Lewis who had suggested to Kroc several improvements to the McDonald’s burger recipe. Believing that McDonald’s formula was a ticket to success Kroc suggested that they franchised their restaurants throughout the country. The brothers were sceptical; however the self-service approach could succeed in colder rainier climates. Furthermore, their thriving business in San Bernardino and franchises already operating the plan, made them reluctant to risk a national venture. Kroc offered to take the major responsibility for setting up the new franchises elsewhere. He returned to his home outside of Chicago with rights to set up McDonald’s restaurants throughout the country except in a handful of territories in California and Arizona already licensed by the McDonald brothers. The brothers were to receive one half of one percent of gross sales crocks first McDonald’s restaurant opened in April 1955 at 400 North Lee’s streets in Des Plaines Illinois near Chicago. The Des Plaines interior and exterior was painted by master painter Eugene Wright. Eugene was asked to come up with a colour scheme and he chose yellow and white with dark brown and red being secondary trim colours. Those colours would go on to become the colours of all McDonald’s franchises. Once the Des Plaines restaurant had become operational, Crocs are franchisees for his McDonald’s chain. In 1956 he discovered that the McDonald brothers had licensed the franchise rights for Cook County Illinois to the fragile act ice cream company. Kroc was incensed that the McDonald’s had not informed him of this arrangement. He purchased the rights back for 25 thousand dollars two hundred thirty thousand four hundred dollars today five times with the fragile acts had originally paid and pressed forward. McDonald’s grew rapidly from 34 restaurants in 1958 to 1004 the end of the decade. Boosted by steady growth the company’s stock began trading publicly in 1965. Their products and symbols would define the McDonald’s brand including the Big Mac-1968, the Egg McMuffin-1973, Happy Meals-1979 and chicken nuggets-1983. The chain continued to expand domestically and internationally extending to Canada in 1967, reaching a total of 10,000 restaurants by 1988 and operating more than 35,000 outlets in more than 100 countries in the early 21st century. Growth was so Swift in the 1990s that it was set a new McDonald’s opened somewhere in the world every five hours. It effectively became the most popular family restaurant emphasizing affordable food fun and flavours that appealed to children and adults alike.

In the late 1930s the McDonald family moved from Manchester New Hampshire to Hollywood, California where brothers Richard and Maurice McDonald began working as handyman at motion picture studios. Their father Patrick McDonald opened the air dome a food stand on Huntington Drive Route 66 near the Monrovia Airport in the Los Angeles County, California. With hot dogs being one of the first items sold, hamburgers were later added to the menu at a cost of 10 cents, with all you can drink orange juice at five cents.
The restaurant was renamed McDonald’s barbecue and had 25 menu items, mostly. Barbecue in 1947 after the McDonald brothers realized that most of their profits came from selling hamburgers, they closed their car Hawk drive-in to establish a streamlined system with a simple menu which consisted of only hamburgers, cheeseburgers, potato chips, Coffee, soft drinks, and apple pie. After the first-year, potato chips and pie were swapped out for French fries and Milkshakes. The car hubs were eliminated. Making the new restaurant a self-service operation, Richard, and Maurice – taking great care and setting up their kitchen like an assembly line to ensure maximum efficiency. The restaurant’s name was changed again to McDonald’s in 1948.
In 1952 the brothers decided they needed an entirely new building in order to achieve two goals further, which are efficiency improvements and a more eye-catching appearance. They collected recommendations from an architect and interviewed at least four. Finally, choosing Stanley Clark Mestan, an architect practicing in nearby Fontana. The new restaurant’s design achieved a high level of noticeability, thanks to gleaming surfaces of red and white ceramic tile and 225-foot yellow sheet metal arches trimmed in neon called golden arches design. Further, marketing techniques which are implemented to change McDonald’s from a sit-down restaurant to a fast-food chain. They use such things as turning off the heating to prevent people wanting to stay salon fixed and angled seating, so the customer would sit over their food promoting them to eat faster, spreading the seats further apart so it being less of a sociable place to dine in and giving their customers branded cone-shaped cups forcing them to hold their drink whilst eating which would speed up the eating process.
In late 1953 with only a rendering of messed int design in hand, the brothers began seeking franchisees. Their first franchisee was Neil Fox, a distributor for general petroleum corporation boxes stand the first with messed ins golden arches design opened in May 1953 at Central Avenue and Indian School Road in Phoenix, Arizona. Their second franchisee was the team of Fox’s brother-in-law who opened their stand in August 1953 in Downey, California, but down east has the distinction of being the oldest surviving McDonald’s restaurant. The downy stand was never required to comply with the McDonald’s corporation remodeling and updating requests over the years because it was franchised not by the McDonald’s Corporation but by the McDonald brothers themselves to Williams and Landon.
Ray Kroc joined the chain in 1954 and built it into an eventually global franchise, making it the most successful fast-food corporation in the world. In 1954 Ray Kroc, a seller of prints Castle brand multi mixer milkshake machines, learned that the McDonald brothers were using eight of his machines in their San Bernadino restaurant. His curiosity was piqued, and he went to take a look at the restaurant. He was joined by good friend Charles Lewis, who had suggested to Kroc several improvements to the McDonald’s burger recipe. Believing that McDonald’s formula was a ticket to success, Kroc proposed that they franchised their restaurants throughout the country. The brothers were skeptical; however, the self-service approach could succeed in colder rainier climates.

Furthermore, their thriving business in San Bernardino and franchises already operating the plan, made them reluctant to risk a national venture. Kroc offered to take the major responsibility for setting up the new franchises elsewhere. He returned to his home outside of Chicago with rights to set up McDonald’s restaurants throughout the country, except in a handful of territories in California and Arizona already licensed by the McDonald brothers. The brothers were to receive one half of one percent of gross sales crocks first McDonald’s restaurant opened in April 1955 at 400 North Lee’s streets in Des Plaines, Illinois near Chicago.

The Des Plaines interior and exterior were painted by master painter Eugene Wright. Eugene was asked to come up with a colour scheme, and he chose yellow and white with dark brown and red being secondary trim colours. Those colours would go on to become the colours of all McDonald’s franchises. Once the Des Plaines restaurant had become operational, Crocs are franchisees for his McDonald’s chain. In 1956, he discovered that the McDonald brothers had licensed the franchise rights for Cook County, Illinois to the fragile act ice cream company. Kroc was incensed that the McDonald’s had not informed him of this arrangement. He purchased the rights back for 25 thousand dollars two hundred thirty thousand four hundred dollars today five times with the fragile acts had originally paid and pressed forward. McDonald’s grew rapidly from 34 restaurants in 1958 to, 1004 in the end of the decade. Boosted by steady growth, the company’s stock began trading publicly in 1965.

Their products and symbols would define the McDonald’s brand, including the Big Mac-1968, the Egg McMuffin-1973, Happy Meals-1979 and chicken nuggets-1983. The chain continued to expand domestically and internationally, extending to Canada in 1967, reaching a total of 10,000 restaurants by 1988 and operating more than 35,000 outlets in more than 100 countries in the early 21st century. Growth was so Swift in the 1990s that it was set a new McDonald’s opened somewhere in the world every five hours. It effectively became the most popular family restaurant, emphasizing affordable food fun and flavors that appealed to children and adults alike.

Aishwarya Says:

I have always been against Glorifying Over Work and therefore, in the year 2021, I have decided to launch this campaign “Balancing Life”and talk about this wrong practice, that we have been following since last few years. I will be talking to and interviewing around 1 lakh people in the coming 2021 and publish their interview regarding their opinion on glamourising Over Work.

IF YOU ARE INTERESTED IN PARTICIPATING IN THE SAME, DO LET ME KNOW.

Do follow me on FacebookTwitter  Youtube and Instagram.

The copyright of this Article belongs exclusively to Ms. Aishwarya Sandeep. Reproduction of the same, without permission will amount to Copyright Infringement. Appropriate Legal Action under the Indian Laws will be taken.

If you would also like to contribute to my website, then do share your articles or poems at secondinnings.hr@gmail.com

In the year 2021, we wrote about 1000 Inspirational Women In India, in the year 2022, we would be featuring 5000 Start Up Stories.

1 Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.