Job Openings – Assistant Marketing Manager – ATL / BTL / Digital – Automobile Industry


Second Innings Consultancy, is a Company Consultancy which helps Corporates meet the Perfect Candidates. At present we have a few Active Openings for our Clients.

Assistant Marketing Manager – ATL/ BTL/ Digital – Automobile Sector

Location – Kalyan / Andheri


  • Design, develop & manage the go to market plan for the business using a mix of marketing strategies and programs – events/activations & webinars, product & thematic campaigns, content marketing etc.
  • Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities.
  • Managing web content and rationalize, optimize, and oversee the structure and content of our websites.
  • Drive an effective lead pipeline and manage the customer lifecycle for the businesses.
  • Search Engine Marketing / Social Media Marketing – creating effective campaigns on Google, Facebook (carousel ads, lead generation campaigns) and Instagram.
  • Oversee the production and maintenance of all sales materials, blogs, website, and social media posts.
  • Social Media / SMS Marketing / WhatsApp Marketing calendar and send messages with strict adherence to the calendar.
  • Build suitable marketing alliances with non-conflict third parties and industry bodies to enhance lead generation as well as the branding agenda of the businesses.
  • Maintain strategic market & competitive intelligence – continuously gain insights into customer behavior, untapped opportunities.
  • Manage response to customer surveys like NPS and effectively analyze customer feedback, current market conditions/market requirements.
  • Maintain strong relationships with the stalkeholders to understand their priorities and expectations and keep them abreast with latest developments pertaining to market, competition and media.
  • Manage databases and maintain timely MIS, reviews and dashboards

Skills required
• Experience of 4+ years of relevant experience in marketing or a similar role preferably in automobile industry.
• Background in lead generation campaigns and digital/new age marketing
• Must possess exemplary interpersonal, verbal and written communication and presentation skills as well as relationship building and networking skills
• Be highly motivated, able to act independently, and possess strong leadership and process management skills
• Should possess an analytical mind and strong quantitative.

PQE : 4 to 8 years

Interested Candidates pls email their CVS on

Aishwarya Says:

I have always been against Glorifying Over Work and therefore, in the year 2021, I have decided to launch this campaign “Balancing Life”and talk about this wrong practice, that we have been following since last few years. I will be talking to and interviewing around 1 lakh people in the coming 2021 and publish their interview regarding their opinion on glamourising Over Work.


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The copyright of this Article belongs exclusively to Ms. Aishwarya Sandeep. Reproduction of the same, without permission will amount to Copyright Infringement. Appropriate Legal Action under the Indian Laws will be taken.

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In the year 2021, we wrote about 1000 Inspirational Women In India, in the year 2022, we would be featuring 5000 Start Up Stories.

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