Start up Stories – Nykaa

Nykaa is an Indian e-commerce company, which sells beauty, wellness and fashion products through e-commerce and offline stores. It was founded by Falguni Nayar, Former Managing Director, Kotak Mahindra Capital Company in 2012 and headquartered in Mumbai. In 2020, it became the first Indian unicorn startup headed by a woman.

Nykaa sells products which are manufactured in India as well as internationally. In 2015, the company expanded from online-only to an omnichannel model and began selling products apart from beauty. As of 2020, it retails over 2,000 brands and 200,000 products across its platforms.

The brand name Nykaa is derived from the Sanskrit word nayaka, meaning actress or “one in the spotlight”. The website was first launched around Diwali 2012, and was available commercially in 2013.

In 2015, the company expanded from online-only to an omnichannel model and began selling fashion products.

Since 2012, Nykaa has raised money through multiple rounds of funding. In March 2020, it raised ₹100 crore (US$13 million) from Steadview Capital, thus making it a unicorn startup valued at ₹85 billion (US$1.1 billion). This was followed by another tranche of ₹67 crore (US$8.9 million) funding by Steadview in May 2020. Two Bollywood actress invested in the company through secondary funding. Katrina Kaif invested ₹2.04 crore (US$270,000) in the company in 2018, and Alia Bhatt invested ₹4.95 crore (US$660,000) in July 2020. In November 2020, global asset management firm Fidelity invested in the company through a secondary sale of shares from an existing equity investor.

The cosmetics market was valued at $1.3 Billion in FY2020 and is estimated to grow at a double-digit CAGR of 16.39% through FY2026 to reach $2.89 Billion by FY2026.

Nykaa opened its Initial Public Offering (IPO) on 28 October 2021 with a price band of ₹1,085-1,125 per share. The IPO was oversubscribed 81.78 times, raising ₹5,352 crore (US$710 million) at a valuation of US$7.4 billion. Nykaa was publicly listed on the NSE and BSE on 10 November 2021, and its price rose by 89.2% on opening day, valuing the company at nearly US$13 billion. The company has said the IPO proceeds will be used for a range of corporate purposes, including investing in FSN Brands or setting up new retail stores. The money may also be for capital expenditures or debt repayment.


Image Source: Business Standard.

Aishwarya Says:

I have always been against Glorifying Over Work and therefore, in the year 2021, I have decided to launch this campaign “Balancing Life”and talk about this wrong practice, that we have been following since last few years. I will be talking to and interviewing around 1 lakh people in the coming 2021 and publish their interview regarding their opinion on glamourising Over Work.

If you are interested in participating in the same, do let me know.

Do follow me on FacebookTwitter  Youtube and Instagram.

The copyright of this Article belongs exclusively to Ms. Aishwarya Sandeep. Reproduction of the same, without permission will amount to Copyright Infringement. Appropriate Legal Action under the Indian Laws will be taken.

If you would also like to contribute to my website, then do share your articles or poems at

In the year 2021, we wrote about 1000 Inspirational Women In India, in the year 2022, we would be featuring 5000 Start Up Stories.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.