Social media advertising, for anyone / any business is always a must. Millions of people use social media platforms like Facebook, Instagram, snapchat etc. which makes it very important for businesses to have a good reach and market their products and services through these apps. Social media allows you to connect to an audience worldwide which makes digital marketing and strategic planning the key to achieve real business through an online platform.
Create the right type of content – Your social media must contain evergreen content. Don’t publish content with an expiration date or which is not pleasing to the eye. Even better, post something educational, funny or different. Humor, shocks or facts are good ways to keep your followers engaged. Make your posts stand out in spite of the subject matter. Always remember that people will share more of positive posts than negative ones.
Quality, not quantity – We have always heard that to increase your follower count you need to put up a certain number of posts / stories to keep them engaged. However, this is far from true. Posting more is not the answer. One needs to focus on posting high quality and relevant content. Posting less, but good quality content will increase organic reach. Spamming your page with anything you get your hands on is not the solution to maximize your reach.
Hiring – The social media world is evolving. New trends are constantly taking over the old ones. It is hard to keep up with your business and manage its social media pages. Making the right content, creating strategies and encouraging people to engage, is the key to maximize your results. However, it is physically and mentally draining to keep up with the hard pace. In such cases, hiring digital marketing agencies can be super helpful. Platforms such as Matrix Bricks, Ignite Digital, Hike Me Live etc. help to grow your brand organically and reach out to the right audience for your products or services.
Promote your profile everywhere – Every place that your business has a presence should also showcase your social media platforms. On your website, your storefront, your business cards, the signature on your emails, anywhere you can think of. You should also add follow buttons or links for your website through daily stories on social media apps. You want your presence to be known everywhere which will ultimately grow your organic reach immensely.
Interact and engage with your followers – If you properly engage with your followers and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they will be genuinely interested in what you’re doing. Creatingthat kind of bond is important for all aspects of your business, but it can create a viral effect for your organic reach. Word-of-mouth will spread across new members of your audience and they will in turn come and see what your company has to offer through your social media.
Go live and connect with video – One of the worst mistakes to make on social media is coming off as a faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level. Go live or put yourself out there on stories or video posts and reveal your faces. Many brands today crack jokes by saying they aren’t afraid to talk to their followers like they would their friends. Whereas brands were once lambasted for coming off like robots. A human social media presence has become an expectation among many followers.
The secret to organic social media reach is the same as the secret to ranking well on search engines. It’s all about optimization, user experiences, and high-quality, good content. If you start thinking about your social media efforts in the same way you think about your actual business work, you’ll see the pieces fall into place.
I have always been against Glorifying Over Work and therefore, in the year 2021, I have decided to launch this campaign “Balancing Life”and talk about this wrong practice, that we have been following since last few years. I will be talking to and interviewing around 1 lakh people in the coming 2021 and publish their interview regarding their opinion on glamourising Over Work.
If you are interested in participating in the same, do let me know.
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We also have a Facebook Group Restarter Moms for Mothers or Women who would like to rejoin their careers post a career break or women who are enterpreneurs.
We are also running a series Inspirational Women from January 2021 to March 31,2021, featuring around 1000 stories about Indian Women, who changed the world. #choosetochallenge