EFFECT OF PANDEMIC ON ENTERTAINMENT INDUSTRY

Due to the extreme pandemic, we’ve witnessed a steady decrease in the entertainment real estate sector over the last year. OTT platforms are growing as consumers turn to the internet to fill the gap, while theatres and movie halls have been shuttered, gloomy and lonely. Most other service sectors, such as salons and restaurants, are expanding, but entertainment zones remain at the bottom of the list, owing to the large crowds that suffocate these establishments, leaving them suffocating and gasping for breath.

Experts in the field have now been attempting to come up with new regulations for theatres that would help mitigate the pandemic’s negative effects by separating people via smart and very good seating. People are forced to keep their distance when there are just one or two chairs available for each booked seat. When families go out to be entertained, their primary goal is to spend some time around each other rather than being alienated. Thus, the distancing strategy fails. Entertainment venues are communal spaces, and a system that attempts to keep people apart is the opposite of their typology. Furthermore, diseases like COVID-19 will continue to be extremely contagious and airborne in the future. So, if entertainment creation must be rethought, one must go above this fundamental idea.

 Given the breakdown and instability created by the disease in the entertainment industry, a significant improvement in these areas is unlikely at this time. As a result, allocating additional space per person is not an option due to the significant economic implications. In these unusual times, how can one remain cost-effective while still ensuring the safety of places?

 The first thing that comes up when we think of infectious diseases is the spread produced by intimate contact with someone or touching surfaces that have been in contact with someone else who is sick. Automation is a practical option for keeping surfaces touch-free and contaminant-free. Sensors and automation technologies must be incorporated into every micro-system, enabling individuals to pass through doors and do routine activities without touching anything. Washrooms are one such example. When we open a bathroom door, we must press the push-plate, which has been touched by many people and is, therefore, a viral hotspot. A door that detects your presence and opens on its own, as well as sanitary fixtures that operate with the wave of a hand, may significantly decrease virus transmission, and improve hygienic safety.

 However, certain surfaces, such as chair upholstery or carpets, cannot be ignored. We must become more aware of the characteristics of the materials we employ to maximise their hygienic value. Stainless steel was seen as a great material for clean, sanitary environments, and it was used in everything from tiny doorknobs to larger furniture pieces. To prevent generating liveable surfaces for the virus, the most sought-after metal has now paradoxically become one of the least desirable metals, rapidly being replaced by substitutes. We need to change our emphasis away from steel surfaces and carpet materials, which serve as breeding grounds for biological beings, and toward materials like Flotex, which have high surface tension and make it difficult for particles to absorb. Another option is to use surfaces that can be sanitised quickly and at regular intervals. With modern technology that allows such secure resources, laminate businesses are already ahead of the pack.

The air in metropolitan areas was already polluted, and the virus’s arrival further compounded the issue, making it much worse. We must modernize the technology for removing biological aerosols from the air. Air purification systems that control the PM level of the air are now obsolete. Because managing the viral load suspended in these confined areas is difficult when individuals spend many hours inside the room, air cooling will become a critical component. Because of many dangerous incidents in the past, fire safety certification has become a requirement for all buildings to guarantee public safety. The current turn of events will usher in a “new standard” in which air quality certification will be needed to earn people’s faith and confidence.

 A ‘bubble’ or ‘pod system’ that may be built for families to enjoy some leisure time while staying restricted inside their micro-environments is perhaps a technology that can support both social engagement and social distance within the same domain. A drive-in movie, which was popular in the past but is becoming popular again, is similar to this concept. However, this does not come without drawbacks, since these theatres take up a lot of space and only operate for a few hours throughout the day.

 Another approach to reconsidering entertainment design is to alter our perceptions of these areas. We’re used to confining spaces that are glammed up with artificial mood lighting in the traditional style. Lobbies may be rebuilt into porous constructions that open up to the outside world, enabling wind and sunshine to cleanse the interiors, breaking this traditional aesthetic. It all comes down to personal preference: whether individuals like open, breezy places or confined areas.

 People are attempting to discover fresh methods to get out, socialise, and redeem their pre-epidemic lives as the globe struggles to break free from the grips of the pandemic. While eliminating fatal illnesses remains a distant goal, there will be a slew of new technologies and ideas to bring our entertainment venues back to life, teeming with people and energy that once provided us with some leisure pleasures…

Reference:

https://www.dailypioneer.com/2021/vivacity/walk-into-the-future.html

Aishwarya Says:

I have always been against Glorifying Over Work and therefore, in the year 2021, I have decided to launch this campaign “Balancing Life”and talk about this wrong practice, that we have been following since last few years. I will be talking to and interviewing around 1 lakh people in the coming 2021 and publish their interview regarding their opinion on glamourising Over Work.

If you are interested in participating in the same, do let me know.

Do follow me on FacebookTwitter  Youtube and Instagram.

The copyright of this Article belongs exclusively to Ms. Aishwarya Sandeep. Reproduction of the same, without permission will amount to Copyright Infringement. Appropriate Legal Action under the Indian Laws will be taken.

If you would also like to contribute to my website, then do share your articles or poems at adv.aishwaryasandeep@gmail.com

We also have a Facebook Group Restarter Moms for Mothers or Women who would like to rejoin their careers post a career break or women who are enterpreneurs.

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