Trademark Designing

A trademark designing is name, level , icon that give the idea about the company  product , service, standard etc. It is used as unique symbol and the assets of the company which make difference among identical product .

Some important points

  •  It  protect the uniqueness of the product
  • It helps in development of the Business with the Innovation
  • It generates the new revenue for Licensing
  • It protect the name, logo, graphics .

Reason  to consider trademark design

  •  When the trademark is registered , it can be used  across the country. If trademark is not registered then  it can only be used in the local area  and if a any company of another area or a similar industry uses the same design then then  no action can be taken
  • If any other company uses the  trademark design without permission . Then Trademark Infringement can be filed against that company.


  • If a company,Business or Industry  have a trademark which uses a verbal and  non verbal  design then it is a duty to convince the matter to the trademark office that they are combining two trademark element into one trademark design and it is necessary to show that non verbal  design  can stand alone as logo without the use of text.

Trademark Advisor

There are the legal advisor who give  advice to the client with all aspect of BUsiness development. Applying trademark design might look easy on surface but  process is complex. So, at that time it is necessary to take help from legal attorney  who save the time and money.

 How to design a trade mark

Step 1-  At first, it is necessary to what type of registered trademark are used  in the industry or by the competitors

Step2- To find out , colour , identity is used by the competitors then it  would be helpful for maintaining uniqueness.

Step 3- To find out  Target market  for ensuring  brand identity

Step4-  Then design the trademark with the intention of registration

Step 5- “use it or lose it “

Types of design  that can be trademarked

  • Logo
  • Product  designs
  • A designs  which is used  for product lebelling or packaging
  • Color scheme , It is useful to identify the product it from the competitiors

However for trademark protection , design must be unique and must meet the USPTO standard . A design of the trademark  should not be confusing or similar to another design which is already trademarked  and It should not be similar to  the application of the design  which is pending.

Registration of  Trademark Design

  •  It is necessary to register the trademark design  with the USPTO  through the Trademark  Electronic Application  System  or use an online trademark services . Registration of trademark design is same as  any other type of trademark  but there are some  issue which is  necessary to know –
  •  In a trade mark application , a image must  include a design . It is also necessary to decide whether the trademark is black , white or a color version .
  • If Black and White color  has been chosen then  design would be protected in any colour  for displaying purpose.
  • If design is based on particular colour then  it is necessary to register
  • Filling fees is also required for registration


So, Trademark designing is the symbol,name,level, of the product and services. It is an Intellectual property  and used as assets of the company . It helps in the development of business . registration of Trademark is necessary so, no other competitors  use it. It has different color , according to the necessity of the product , colour would be selected.

Aishwarya Says:

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