Paridhi’s Creations, is a multi-gifting company that professionally deals in exclusive handmade products that are not available in the markets.
They make gifting a special experience & we make every occasion memorable for all our clients with their unique gifting solutions, for any occasions like Baby Announcements, Birthdays, Anniversaries, Festivals, Weddings, Personal and Corporate Customized Gifting and lots more, making Hampers and Gifts for all occasions.
So Let us meet Paridhi Agarwal and Radhika Agarwal Gupta, from Paridhi’s Creation and know a bit more about their venture and get inspired to be a woman Entrepreneur like them.
Give us a brief background about the founders.
This company was started in the year 2012 by my sister, Ms. Radhika Agarwal Gupta & myself, Ms. Paridhi Agarwal which is a joint venture under the brand name, ‘Paridhi’s Creations’. We are successfully running our artistic venture for the past 7 years wherein we showcase all handmade products curated and designed by us, which is an output of our passion and love for art and innovation. We hail from a business background, our father being in the Renowned Chemicals Family Business for the past 50 years.
We both have been born & brought up in South Mumbai & have completed our post graduation here. Radhika has done Masters in Business Administration (Marketing) & I have learnt Advanced Graphic Designing (I have always been a creative person since my childhood days).
(Radhika and Paridhi in the images below)
Currently, Radhika is a Chocolatier by profession & I am a Creative Professional Artist, Painter, Miniature Artist, Floral Clay Artist, Casting Artist & a Graphic Designer. We both are Women Entrepreneurs excelling in the creative field.
Give a brief background about your previous work experience.
In the past, Radhika has professionally worked with G.E. Money & I have professionally worked with various esteemed companies, namely, Pidilite Industries, Arpan Publishing Pvt. Ltd. (Marwar Magazine & The Mega Wedding Magazine), Buddy Productions & S.R.K. Enterprises.
What prompted you to have your own start up?
Though we both were excelling in our respective professions, we were always creatively inclined & wanted to start something on our own.
What is the difference between having your own set up and working for someone else?
Working for someone else would not allow us to grow creatively nor allow us to take our own decisions hence after setting up our own brand, we could not only let our creative juices flow but also grow as thinking entrepreneurs.
Can you list a few of your products?
Our customised chocolates include numerous innovative shapes, to name a few, champagne bottles, crayons, crackers, baby shapes, etc available in various flavours. We also specialise in handcrafted special gift products such as miniature clay art, 3D sculpted casts, intricate floral clay decor, 3D paintings, etc. The clay products are made from best quality imported raw material clays like polymer clay, air dry clay, lamasa, etc. I have expertise in trying out various clays best suited for our products. Our forte is awesome taste of chocolates & superb finishing with detailed intricacy of all our products.
( 3D sculpted casts (hands & feet casts ), Abstract Paintings)
From exclusive homemade Chocolates in never seen before shapes in elegant packaging (can be done in any theme), to realistic looking handcrafted cute Food and Shoes Miniatures as magnets, keychains, charms, pendant chains & home décor pieces to Beautiful Floral Clay on jars, champagne glasses, bouquets, centrepieces, wall hangings, platters, boxes, trays, t-lite glasses, photoframes, wreaths & home decor pieces to 3D Abstract Paintings to 3D Sculpted Hands and Feet Casts / Momento Giftings / Display stands for jewellery designers and stores to Personalised Stationary & lots more for special gifting, they have it all !!!
Does our society accept women entrepreneurs easily?
Today, times have changed as people’s mindsets have become more open & we see a lot of women entrepreneurs growing successfully. We did not face any resistance from our family as they always supported us.
(floral clay decor)
What were the risk factors while starting your own venture?
The main risks while starting our own venture were- risk of loosing capital, competition, lack of stability, lack of profitability & creating clientele.
How did you survive in the first year of business?
Given our line of business which mostly works on word of mouth, the first year was all about building trust & a good brand image. We participated in lot of exhibitions, gave free samples & were extremely active on social media to promote our products.
Any message for new startups?
In order to succeed you need to have passion for your work & believe in your product, keep persevering & continue to deliver quality products.
How do you balance family and work life?
Though we are very passionate about our work, we ensure to give adequate time to our families. We try to balance our professional life & our personal life in such a way that we spend quality time with our families without our work getting affected.
(Some amazing chocolates)
How are your products different from those already available?
We specialise in unique handmade customised chocolates as well as exclusive handcrafted gifting solutions (a great combination which is a complete gifting experience) that are not available in the markets.
How do you plan to compete with established brands?
The products we deal in are largely available in niche market & don’t have too many established brands. It is this gap which we are trying to fill by creating a brand which symbolises quality, innovation & trust.
Who is your support system?
Our parents (Mr. Subhash Chandra Agarwal & Mrs. Indu Agarwal) are our greatest support system who have always pushed us to explore our hidden potential and achieve success. We are truly blessed to have them as our parents & sincerely thank them, without whom we wouldn’t have achieved success in our entrepreneurial journey.
You can Contact them on their Social Media to place an order for their products.
Other Social Media handles:-
To place your orders, please feel free to connect with us on 9820507773 / 9820961163 or reach on e-mail at email@example.com / firstname.lastname@example.org
We hand deliver in Mumbai and courier across India.